Who We Are Today

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Who We Are

Today

In the fertilizer world, the Horse and Lion® brand is an icon for retail branding of high-quality nitrogen, phosphorus and potassium (NPK) fertilizers. EuroChem is proud to carry such a world-renowned brand in its portfolio.

Farmers the world over diligently trust and preserve the traditions and products that deliver results and EuroСhem helps farm profitability by preserving its scientific heritage. The Horse and Lion® brand represents tradition and reliability, exclusively used for EuroChem’s range of high-quality Nitrophoska®, Nitrophos®, ENTEC®, and CAN fertilizers. 

Working with Farmers

With our industry-leading product portfolio, we equip farmers with the fertilizers they need to boost crop yield and quality, in an increasingly sustainable way. 

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Supporting agriculture in Asia

“The fundamentals of our business in Asia are our brands’ quality and reliability. These factors allow us to build a long-lasting partnership with our resellers and customers in this region. Another key success factor is our expertise, which keeps our partners secure about the level of agronomic research and technical services provided by EuroChem in Asia. We care of the precious heritage – Horse and Lion® brands family – with pride. The world has significantly changed since the 1960s when Horse and Lion® brand fertilizers were first supplied to APAC countries, and still the product line and quality stays unchanged”

“Our widespread logistics chain allowing us to reach multiple ports, high-level agronomical support based on a deep knowledge of our technical specialists, and high-quality customer service are key success factors of our business in Asia. The Horse and Lion® product line has developed since 1960 in a way to satisfy almost any weather, crops and specifics especially chloride sensitivity and acidity.”
As a synonym for quality, reliability and commitment to partners and markets, the Horse and Lion® brand enjoys a high awareness level with local farmers. We are honoured to carry this legacy forward.
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Total Ownership

We control the product chain, from mine to farm. Our vertical integration allows us to be a high-reliability organization, which customers and farmers can depend on.

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